It has been said that. ‘A picture tells a thousand words’.

How true that is. And how true it is that exceptional quality food photos can be the first step to increasing your sales revenue; captivate inviting customers to your food establishment for the total experience.​ Restaurant owners have mentioned that their food photos are theirr 'Shop Front' of their business.
 
Food Photography is a challenge for many. And quality food photos cannot be achieved with just a regular camera and a simple flash. It is more complex than that.
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I am passionate about food photography and years of experience have helped me mastered the skills of photographing food to provide you with the powerful communication tool through quality photos.
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As a former art director turned food & stylist photographer for the last 10  years, I have been able to use artistic and creative approaches to capturing images that make the food ‘come alive’. Good lightings and composition, an eye for detail, art direction and food styling capabilities, I provide location shoot complete with mobile high quality equipment and studio lightings.

I have captured shoots from fine to casual dining: Hotel's F&B outlets; food establishments from small set-up to mid-size restaurant; cafe, bistro, pizzeria, ice-cream outlet, kiosk, deli, bar, fusion, butchery, bakery etc; food related work; website, social media, menus, cookbooks, recipe cards, packaging, interior and editorial food magazines.
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Having been placed as the Top 10 World Finalist in the Hasselblad Master 2021,  I am further inspired and encouraged to do better photography as a value added service. 

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If you are planning any form of food & beverage photo shoot for your menu, web, social media, promotions, recipes, cookbooks or packaging, please feel free to contact me for an obligation-free discussion and let me know your budget and see how I can accommodate.

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​Awards

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2010 - 2011 - Top Finalist - Capitaland / National Geographic Channel Photography competition which was held across 20 countries.
Winning photo was featured on their 2011 Global 12 months calendar.

 

2012 - 1st Prize Winner - (Episode 4) of the Channel 5 'MEAT & GREED' Canon Food photography competition was held nation-wide.

 

​2013 - 2nd Prize Winner - My Neighbourhood Gems Professional Category Online Photography Contest 'FOOD NOSTALGIA'.

 

2013 - Top Finalist - Cathay Motion Picture Awards 2013. Competition was held nation-wide. Short Film was featured at Cathay Gallery in 2014.

 

2014 - Top Finalist - Singapore Maritime Week Photography Competition  - 'Through Your Lens' (Open Category)

 

2017 - Merit Award -  SPD’s 'Let’s Focus on Inclusion!' Photo Contest. Prize presented by Minister Tan Chuan-Jin, Ministry of Social and Family Development. (Open Category)

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2021 - Top 10 World Finalist in Hasselblad Masters 2021 photography competition (Product Category)  held in Europe & around the world. In total, there are 63,000 submissions. 

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